Why I’m So Happy with PicMonkey and You Will Be, Too

Use your own fonts on PicMonkey

PicMonkey now allows you to use your own fonts!

That’s right — you can select “Yours” and you’ll see the fonts from your computer’s font book.

I’m so stinkin’ excited I can’t stand it.

picmonkey use your own fonts

But, let’s get down to some serious font talk, shall we?

How to Get Cool Fonts (on Your Computer)

You want to have more cool fonts on your computer, don’t ya?

You can go to these top sites for free fonts:

DaFont

Font Squirrel 

Google Web Fonts

MyFonts

Download a font. Open up the folder and for each font category (bold, italic, regular) click on it to open.

Then — install the font. (Sometimes you have to restart your computer or program for the new installs to show up.)

how to get cool fonts

You’ll see it in your Font Book.

download font 3 font book\

I’ve had corrupted font files whack out my computer so a word of caution. I don’t know how to predict which fonts are corrupted though. My best guess is that you only download fonts that have been downloaded a ton already. (Look in popular or top category of fonts and check how many times the file has been downloaded.)

Be sure you read my tutorial on how to pair fonts — so you your fonts look gorgeous and not crazy.

What do you think – isn’t this great news?

Learn to make eye-catching pins WEBINAR

Learn how to make beautiful, eye-catching pins that get thousands of repins, increase traffic to your website, and make more money.

Improve on Pinterest with Pinterest Savvy (Free on Amazon Today)

Pinterest Savvy

It’s time to make your Pinterest profile successful! That’s why I recommend you download the newly updated Pinterest Savvy: Strategies, Plans, and Tips to Grow Your Business with Pinterest.

FREE on Amazon Until June 2

Pinterest Savvy is currently FREE (May 29 – June 2) on Amazon! Wahoo!

You can get it on your Kindle, iPad, or just read it online.

Updated: Pinterest Monetization

Not only is the book updated, I’ve added a new chapter about how to monetize Pinterest. Who doesn’t want to make money, right?

What People Are Saying

Dayna Abraham, blogger at Lemon Lime Adventures says about Pinterest Savvy, “Can I just say, how awesome it is? She takes you step by step through creating a Pinterest community, and makes the process simple and easy to follow. Melissa has helped me learn to love Pinterest again.

I started to see the uptick in traffic the moment I started to apply strategies that I first learned reading Pinterest Savvy book by Melissa Taylor,” shares blogger Natalie at Planet Smarty Pants.

If you own a business or run a blog and have not tried marketing your site with Pinterest, than Pinterest Savvy by Melissa Taylor needs to be on your reading list!” writes Heather Greutman.

Crystal of Crystal’s Tiny Treasures enthuses, “The free chapter guide worksheets are invaluable, and I wouldn’t want to be without them!  After reading Pinterest Savvy, I printed out the chapter guides and began to check off the items that I already had completed for my Pinterest account.  It was a satisfying process to see what I had already accomplished.  I was then able to sit down again with the book and the worksheets and begin improving my Pinterest account and pinning strategies.” 

Arlene Mobley, blogger at Flour on my Face says, “Melissa walks you through setting up your business or brand on Pinterest the right way with tips for the best ways to get followers and exposure for your brand.

Melissa has awesome advice for what works and what doesn’t on Pinterest. And she should know since she has over a million followers on Pinterest!” posts Cyrstal Caro, lawyer and blogger at Mamazulis.

Carolyn Wilhem of The Wise Owl Factory writes, “The book covers everything from beginning on Pinterest to advanced uses.  There are links to examples of what is being discussed, which are visual and reinforce the learning.  If you are interested in Pinterest, I highly recommend this book.

Time is not only money, time is life. That’s why I am in love with Melissa Taylor’s work inPinterest Savvy, a book packed full of everything you need to know about how to use Pinterest in one place, so you can save your time for other things. Pinterest for business is a must and not just bloggers,” posts Alida at The Reaslistic Mama.

. . . with a few super-simple changes, I’ve increased my followers by 33% over the past month. I’m starting to pin things I think other people might like. And I’m trying to find new, fun stuff to share that maybe no one’s seen before,” writes Laura of Peace . . . but not Quiet.

Lindsay of My Creative Days posts, “After reading through Melissa’s book, I learned that there is so much more to Pinterest than just pinning pretty pictures.

I’ve prettied up my boards, pulled in some super awesome pins and learned some great techniques for sharing my Pinterest page with the “world”,” writes Kim at Life Over C’s.

One thing I really love is hands-on, and Melissa’s book has plenty of worksheets that you’ll be able to write all over, revise later, and use to improve your boards. Some of my favorites are about using keywords, scanning your home feed, and practicing your skills to make better pins,” posts Carol at Your Social Media Works.

Get Pinterest Savvy

Go now to Amazon to download your free copy of Pinterest Savvy!

Then tweet, pin, G+, and post on Facebook so your friends know about this great opportunity to save and learn.

How to Make Your Videos POP on Pinterest

make your videos POP on Pinterest
Posting a video on Pinterest works about as well as posting a selfie of your elbow.

It doesn’t.

The big reason videos don’t do well on Pinterest they’re horizontal. Sure it’s great for a computer or TV screen but not so much for the columns of Pinterest.

So how do you make your videos stand out?

Compare Video vs. Static Image

I did a test with a client of mine, Hip2Save, about 6 months ago. (Keep in mind that this was when they had under 1,000 followers.)

First, I pinned the video. It got a total of 5 repins.

Portable Mason Jars video

Then, I had a member of my team take screen shots of the video, and make a static 3 image collage with a title. It did much better with 18 repins.

portable mason jars static image

The static image collage works better because it’s vertical and thus, more eye-catching. Because Hip2Save has a ton of videos, it was essential for us to determine the best way to share these on Pinterest. Once we knew which to use, we could get the most repins and page views.

Make Your Own

You can easily create your own static collage for your videos.

1. Take screen shots. (I use SnagIt.)

2. Then create a photo collage with PicMonkey, Canva, or Photoshop Elements. Make sure you add a title with branding on the top or bottom.

You don’t get the playable video but you will get more exposure with greater repins.

That’s worth it, don’t you think?

Give Me 5 Minutes and I’ll Give You the Secret of Font Pairing

quickly learn how to pair fonts

So you want to learn font pairing.

First, let me explain that the correct term is actually typeface. However, because this is a layman’s tutorial and most of us are more familiar with the term font, we’ll use font instead of typeface.

Before I can explain how any of this works, let’s first learn about the different groups of fonts.

Font Families for Laymen

serif

1. Serif  A serif is the term for the short lines on the ends of letters. Many have a thick/thin contrast in the letters. These are very readable, and very good for online.

San Serif

2. Sans Serif Since “sans” means without, the sans serifs are typefaces with out the serifs at the ends of the strokes. The letters are usually the same thickness all the way throughout.

Script

3. Script Script is the family of handwritten lettering – like calligraphy, pencil writing, or cursive.

Decorative

4. Decorative These are those fonts that are fun, quirky, and wild. They’re often not easy to read so use them sparingly.

Readable

You want your text to be easily read. As I mentioned before, you’ll want to avoid overly decorative fonts, shadowed or 3D fonts, because they are not easy to read.

Match the Photo Lines or Curves

You also want to consider the feeling of the photograph. Consider the shapes in the photograph. Do you have swirly, roundish shapes or pointy shapes? The font  you use should complement those shapes.

Color Match

dark text

Dark photos require a light color font (preferably one that is matched in the photo itself.)

light text

Light photos need a dark color font (again, match this color to a color within the photo.)

Font Pairing: Opposites Attract

If you decide to use more than one font, you want the second font to be harmonious with the first. Pairing fonts is like pairing wine with a meal. You want harmony, not vomiting!

Also, for the purposes of this tutorial, only pair two fonts. More is not always better. And never pair fonts from the same font family. Ever.

serif pairing

SERIF: If you have a Serif font, it can be paired with any of the other font families. Don’t pair it with another serif. (The exception is you can pair it with itself, and make it italicized. But don’t worry about this too much.)

san serif pairing

SAN SERIF: This same principal applies to a san serif. You can pair it with serif, script, or decorative.

script pairing

SCRIPT: Just don’t over use this. Pair with serif or san serif but NOT decorative. Gack.

decorative font pairing

DECORATIVE: This only pairs with serif or san serifs, not scripts.

More Font Pairing Techniques

You’ll also want to consider size, weight, color and case when you pair fonts. A perfect contrast makes for a good marriage. I teach all of this in my upcoming webinar, Eye-Catching Pins.

If you register before May 31, 2014, you’ll get the early bird special of $24.97. That’s 50% off the regular price for a 90-minute online class (with video later) packed with content.

 

Learn to make eye-catching pins WEBINAR

If you have a website or blog, and don’t want to hire a graphic artist for everything, this class is for you.

If you want to create viral-worthy pins, this class is for you.

If you want to be more like a graphic artist and less like a kid playing on a grown-up’s computer, this is the class for you.

You’ll learn:

  • 4 design elements of an eye-catching pin
  • the must-haves for a perfect image
  • beginning to advanced photo editing using the free website PicMonkey.com
  • how to properly pair fonts for image titles
  • proven Pinterest designs

The LIVE webinar is June 18 at 9 pm EST. Don’t miss out on this chance to improve your pins 100%. sign up

The Secret of Storytelling with Images

the secret of storytelling with imagesSince we’re visual consumers, we need to be visual marketers, too. On Pinterest especially.

Visual storytelling, or storytelling with an image, is an art form — but it’s an essential skill for your marketing strategy kit. So how do you do it?

Visual storytelling makes me think of “Six Word Memoirs.” As you may know, good writing is concise — the less words, the better. But distilling your life story into six words is a challenge, right? In Smith magazine online, Dave Eggers writes, “Fifteen years since last professional haircut” for his 6-word memoir. Stephen Colbert says, “Well, I thought it was funny.” These are concise but tell so much about the person.

Now take this one step further. Instead of six words, use only one image.

(Gasp!)

Don’t worry – it doesn’t have to tell your life story. :)

But the image does have to tell a story.

Think National Geographic and Life magazine.

Is a picture is worth a thousand words?

NO. Not all pictures.

How do you discern if an image tells a story?

3 Questions to Ask

Ask yourself these questions:

1. Can you tell what’s going on? ( & does it make you wonder the backstory?)

aquarium

2. Does it make you feel something? (fear, wonder, sadness, delight)

at the beach

3. Is it real? (not staged)

446px-Lappland_USImmigrants

You’re looking for images that don’t require a title and that evoke interest in knowing more.

Practice

Use your 3 questions to evaluate these photos. Decide if the tell a story or not.

1. stock photo alarm clock

NO. This is a fine photo but it doesn’t tell a story, does it?

2. stock photo kids eating

YES. This gets the aaah factor, and we can tell what’s going on.

3. stock photo girl with doll

YES. We feel a sense of longing and sadness. We can tell the girl is left out of whatever is going on.

4. stock photo hand

NO. This photos, while colorful and interesting for that reason, doesn’t evoke emotion or tell a story.

Are you getting the hang of this?

I want you to apply these 3 questions to your photo selection.

Find images that capture emotion and story and you’ll connect more with your customers.