16 Tactical Marketing Tips for Pinterest

16 tactical marketing tips for PinterestAre you ready to give your Pinterest marketing a new push? Let me give you practical, strategic tips for increasing your brand presence and ROI.

Tactical Pinterest Marketing Tips

1. Categorize boards.
If you’re like me and occasionally add new boards, you might also forget to categorize them. Or is that just me? Don’t forget to put your boards in categories so they can be found in category searches.

If your board category isn’t listed, use a category that your customers would also be searching. In this case, close enough must do.

2. Cross-promote.
Whenever you post on Facebook or Google+, include a “Pin It” link. See an example on the Imagination Soup FB page.

3. Testimonials.
Add testimonials to your pin descriptions. For example, “This dessert is delicious! I’m not usually a good baker and I made it easily” says customer Mary Doe.

4. Use beautiful photos.
I still see photos that are too dark or covered with text. If it doesn’t look pretty, don’t use it. Buy quality photos if you have to – it’s worth it.

5. Verify your site.
Switch to a business account and verify your site following the instructions on Pinterest.

6. Analyze traffic.
Use your Google analytics (or another program) to track what content is getting click-throughs. Set your monthly goals accordingly.

7. Think seasonal.
Make new and old pins seasonal. For example, you could make a regular pin on snacks either back-to-school snacks or fall snacks. Seasonal is always trending on Pinterest. Make the most of it.

8. Pinterest plugins.
Add Pinterest plugins to your website to make it more pinnable.

9. Find a mentor.
Watch for businesses that do an excellent job on Pinterest. Study what they do that works then you do it, too.

10. Guest pinners and customers.
Find a way for customers or influencers to become involved. Have customers send photos for you to pin or pin your customer logos. Also, you could ask influencers to guest pin for a week.

11. Give back.
Find a charity component that resonates with your customers. Dedicate a board just for this.

12. Tell stories.
Toms Shoes tells stories that inspire action — to buy their shoes. How can you do the same?

13. Inspire.
People love inspirational and funny quotes. They get tons of shares and repins. Inspire your customers with words of wisdom.

14. Collaborate.
Find an angle (seasonal or topical) in which you can collaborate with other businesses that share a similar demographic but aren’t direct competitors. Take this “Nature Quotes” board for an example. It’s shared by Earth’s Best, Hain Celestial, Arrowhead Mills, Garden of Eatin and Terra Chips, companies in the health food market.

15. Follow more pinners.
The more quality pinners you follow, the better content you’ll have in your home stream from which to repin. You want to be repinning content from other sources.  Me monsters are not appreciated in social media.

16. Be the best content curator.
On Pinterest, you have the opportunity to serve your customers as a go-to resource for content they need. Give them that content and you’ll grow your audience.


Are you ready? Pick one to try today. 

Which will you do first?

P.S. This is the kind of practical advice you’ll get weekly in the Pinterest Savvy Rockstars membership group — which is only $95 for 1 year!


  1. says

    I’ve been using your tips and increased my Pinterest followers by 200 in the past six weeks. I’m hoping to hit 1,000 by the end of this month.

    I really like #3–I never thought of that!

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