What to Do If You’ve Got a Wonky Pinterest Feed (It’s Pinterest Personalization)

NEW Pinterest Personalization

If you’re seeing popular content, and not the content you liked and wanted to see on your Pinterest feed, you’re not alone.

So, here’s the deal . . .

Pinterest added a new “personalization” setting to your account.

Which means your feed will look different.

You’ll see pins from pinners you didn’t like.

Which means your settings look something like this – with the personalization including sites you’ve visited recently.

account personalization Pinterest

According to Pinterest, if you go to a Pinterest-infused site (is this like a fruit-infused water?), Pinterest uses a cookie to track your visit. Then, when you log in to Pinterest, that cookie personalizes Pinterest pins for ya.

They’re just trying to be helpful.

Right?

Pinterest I love you but this, . . . I’m not so sure about. Although, one could argue very convincingly that everyone else is doing it. (Google, Amazon, Facebook.)

Hmmmm.

If you don’t want Pinterest to show you pins from other sites, including old pins that are popular — change your personalization setting, clear your recent searches, and clear your recent contacts.

Then save.

Everything is back to normal.

account personalization step 2

What are you going to do?

Give it a try or change back to the old way?

(big thanks to Alea of Premeditated Leftovers for the heads up about this!)

Blend In or Stand Out? How to Find Pinnable Images for Business Topics

How to Find Eye Catching Images for Business Blog Posts
It’s hard to find a pinnable image that isn’t over-used and cliche for business topics like speaking, marketing, sales, and training. Even for my Pinterest topics, finding images is challenging.

So, I’ll tell you my 7 secret steps for finding pinnable images that aren’t cliche:

1. Go to your stock images site (I use BigStockPhoto.com) and click on “What’s New.

Browse.

You’ll find a lot of random photos. Sort by size since vertical images are best for Pinterest.

What's New on Big Stock Photos

2. You’re looking for something eye-catching that can loosely tie in with your topic.
Example: NCLD’s Section 504 and IDEA comparisons
504 and IEPs

Even a colored background can work.
Example: Rebekah Radice’s SEO Strategies
social media Rebekah Radice

Also, I suggest finding images that have white space for a title and logo or watermark.

3. Alternatively, you can search for a metaphor that works with your topic.
Example: Peg Fitzpatrick’s army metaphor
seriously boost your pinterest strategy pin by Peg Fitzpatrick

4. Another trick is to search for key words that relate, not to your topic, but to your audience. For example, search for the feeling you want your audience to feel when reading your information. Search for words like: inspiration, confident, unique, or elegance.
Example: 5 Elements of a Powerful Personal Brand by Michael Hyatt (Key word: unique)
5 elements of a personal brand

5. Finally, you can search for style of photograph with key words like: cartoon, lens flare, black and white, or retro.
Example: LEGO figure
video games pin

Remember — don’t use a microphone for a speaker, or a money symbol for sales. That’s cliche. You want to be different. Better.

6. When you find one you think might work, save it to your favorites (or Lightbox if you use iStockPhoto.) Scan over your saved images and select the best one.

7. Then, edit to make a pinnable image!

marketing tips for Pinterest

 

Are You Out of the Loop About Pinterest’s New Rules?

New Rules and Guidelines for Pinterest
Yes, Pinterest published new rules and guidelines last week.

Yes, you need to know about them.

I don’t know what will happen if you’re caught breaking the rules. But, I imagine your account could be suspended. Which would be damaging if you use Pinterest for marketing.

So, let’s get to the rules. Then you’ll know what not to do.

New Pinterest Guidelines- February 2014

New Rules

1. Compensation.
You can not pay someone to pin an individual pin. You can not get paid to pin an individual pin.
You can still have a relationship with pinners or an affiliate network as long as it’s not pay per pin.

2. Contests
You can not require people to pin from a selection, require a pin, board, like or follow for an entry, ask pinners to vote with pins, boards, or likes, or require a minimum number of pins.
You can have a Pinterest follow as an *optional* entry.

Old Rules

1. Use the designated Pinterest logo — do not make your own in other colors or proportions.

2. Don’t make it seem like Pinterest endorses you.

3. Don’t encourage participants to comment on pins. It’s spammy.

4. You can’t require a pinner to repin contest rules as an entry.

5. You can’t call a contest “Pin it to win it.”

6. You must make sure contest include official rules, terms & eligibility requirements and regulation.

7. If you run a Pinterest contest, it must be a contest — not a sweepstakes. Sweepstakes have randomly selected winners. Contests winners are judged best using a given set of criteria.

For more about contests, please see “Pinterest Contests that Work.”

What do you think about these new regulations? Pretty strict, huh?

10 Strategies to Get More Followers on Pinterest

10 strategies to get more followers on Pinterest
My clients are itching to grow faster on Pinterest. Maybe you are, too. But how do you get more followers?

There are more pinners than ever, making it harder than ever to get noticed. So you need to be strategic. Here’s what you can do this next month to increase your followers.

1) Pinterest Contest

No longer can you do a Pinterest contest where a follow, pin, or board is a required entry. IF you want to include Pinterest, the entry must be optional.

Here’s an example of a follow entry that was required — before the rules changed. You can still do this as long as the entry is optional and you have a different required entry. (Like a comment.)
pinterest follow contest

2) Comment on Pins from Influential Pinners

This used to be one of my favorite ways to get noticed and find new followers. It’s not a sure thing anymore but still worth trying. Experiment. Comment on 3-4 pins a day for a week and see what happens to your numbers.
commenting

3) Use Key Words

Have you researched the key words for your blog or business? (You should!) You can also use these same words on Pinterest!

4) Cross Promote on Facebook and Google +

Mention a favorite pin every day so readers can go to the pin and repin it as well as follow you. Be sure you include this call to action when you post.
pin of the day

5) Embed a Pinterest Board or Your Profile in Your Blog Posts

If you scroll to the bottom of this post on Let’s Lasso the Moon, you’ll see that she’s embedded a Pinterest board.

This post on Better Homes and Gardens shows that they’ve embedded their whole Pinterest profile.
embed a Pinterest board or profile

6) Crowd Source a Board

Ask fans to send you photos of themselves using your product and pin to a dedicated board.

7) Make New Niche Boards

Do you have all the current seasonal niche boards? Valentine’s Day, Spring Fashion, Winter Weddings?
seasonal niche board

8) Post About Pinterest

Offer helpful Pinterest tips or try self- mockery with your own Pinterest fails.
pinterest-craft-fails-15

9) Collaborative Boards

Be on the look out for collaborative boards you can join or create. You want boards that fit for your content AND that have a large following.

When you approach the board owner (first profile of board members) be cool. What are you going to do for him or her? Are you a big fan? Are you able to reciprocate? Promote her pins? Contribute to the well-being of peace and harmony in the world? Don’t be greedy or demanding or you won’t get an invite!
education collaborative board

10) Get Rich Pins

Nothing makes you look legit like Rich Pins. These give your pins the extra title and logo. See more on my post about how to easily get Rich Pins here.
rich pins

Pick one or two to try this week. Track your progress. Then add something else.

Don’t be discouraged. I know it’s hard but you can do this!

5 Reasons Your Business Needs to Be on Pinterest

5 Reasons Your Business Needs to Be on Pinterest
I almost always recommend businesses join and use Pinterest as part of their comprehensive social media marketing strategy. In fact there are five important reasons why your business needs to consider being on Pinterest. Do you know what they are?

1. Your Customers are Not on Twitter

More people are on Pinterest than Twitter now. (Pew Research Center, 2014)
(Should you forget Twitter? Well, not entirely. But, I would recommend using Twitter less and Pinterest more.)

2. A Fifth of all Americans are on Pinterest

Check this out – 21% of U.S. adults are on Pinterest. (Pew Research Center, 2014)

3. Pinterest Converts to Money for You

According to Retail Solutions Online, the average Pinterest referral was $109.93 per order while Internet Retailer says, “Pinterest users’ average order value is $123.50, which is about 126% more than Facebook users’ $54.64 average order value.”

4. You Can Curate A+ Content for Your Customers

You’re the expert in youur field — but you might not be an expert in everything your customers are interested in. So, use Pinterest to bring that content to your customers. (Without having to write any new blog posts!)

5. Women are on Pinterest – and that’s Important

80% of Pinterest users are women and we know that 85% of consumer purchases are made by women. women make the majority of buying decisions. So you want to go where the women buyers are — they’re on Pinterest.

Now, there are some business who do not thrive on Pinterest. . . Businesses with a large male customer base, for one. And businesses who sell services, not products, often struggle on Pinterest. That’s not to say that it’s impossible — but a lot more challenging.

Pinterest Social Media Consulting and Management

If you’re wondering how to grow your business’ presence on Pinterest, I offer 1:1 consulting, Pinterest profile audits, and Pinterest social media management services. Email me for more information: melissa@melissatayloronline.com.