How to Get Rich Pins for Pinterest in 5 Minutes or Less

I’ve been procrastinating getting the new rich pins for my Pinterest profile. I didn’t want to deal with the coding. BUT I found an easy-peasy way to get rich pins — without any coding!! Here’s how.

Rich pins in 5 minutes or less!

(*Rich Pins = bigger image, bolded title, author credit . . . )

Steps to Install and Validate Rich Pins

1) Get Yoast’s SEO plugin.

2) Take tour so you know how to find the “social” tab for this plugin.yoast seo screen shot

3) In the social tab, check “Add Open Graph meta data” at the top of the page. (If it’s not already.)

4) Go to the Pinterest developer page to verify.

5) Enter valid blog post url.
Rich pins validator

6) Pinterest will tell you that you’ve been validated and to apply. Then they will review your application and send you your final approval.

See how easy?

I know!

You’re welcome. :)

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  1. says

    I have a woocommerces shopping cart website using WordPress. My question is, will this work with that? Or is this only for blogs?
    I have a blog and will try this, I do have been delaying doing it because it looks hard to setup, coding is not my thing either.. ;)

  2. Heidi says

    Hi Melissa!

    Quick question for you…once I hit apply on the Pinterest Rich Pins Validator, do I need to do anything in Yoast?


  3. says

    I followed all the steps, but once I hit “Validate”, I get the spinning circle for a moment or two and then just a grey page. I tried in Chrome, Firefox and Internet Explorer with the same results. Any idea what could cause that?

  4. says

    Oh my goodness you are seriously a life savor. As soon as I read the web devloper’s open graphs meta data my eyes crossed and I had NO idea how to do that on each and every page. Thank goodness for Yoast SEO and you!

  5. says

    I could NOT get the Pinterest validation to load (circles and then a gray page of nothingness) but when I went directly to their site and clicked through to the validation page, it brought it up for me. Finally. They can be so glitchy sometimes! THANK YOU for showing me how easy this was! I’ve been avoiding it because of all the crazy coding required :)

      • says

        I seem to be just waiting for this approval thingy. So I want to gradually post all my items in my cart. Should I wait for my approval to start doing this or wait until I get approved for my main domain? If I post now, before the approval, will all the previous pins I added show the rich data automatically after that.

        Just a note for others not using blogs – I have a shopping cart via Volusion and apparently they automatically add the rich pin data in the cart so I didn’t have to do anything. So it is possible that some of the CMS are already adding in some of this needed coding for Pinterest as well as Google.

  6. says

    Do you know if the plugin can be removed once the site has been validated by Pinterest? It’s conflicting with another SEO plugin, and I’d love to remove it now that validation is complete.

  7. says

    I kept reading and reading how to install the rich pins on the pinterest it became so overwhelming especially seeing all of their code, so I googled it instead. I’m so glad I found your post — your post really made it simple, especially since I was already using yoast. Thank you for the great post you literally save me for hours of confusion! =)

  8. says

    Oh wow…I could hug you! I wish I found this earlier, though! I am embarrassed to tell you how long I tried to do this myself without a plugin. Obviously…I never figured it out! This could not have been easier…just waiting on Pinterest to approve. Another added plus was adding Yoast’s SEO plugin…I used it yesterday when putting together a post…still figuring it out…but really like it! Thanks so much!

  9. says

    I’m curious about how long it takes to get approved. It’s been a few days and I’m hoping I did everything correctly. (I’m assuming I did since my link was validated.)

  10. says

    Thank you, thank you, thank you!!! For some reason Pinterest decided to make their instructions so incredibly confusing, I felt my head about to explode. This took me less than 2 minutes. Such a helpful tutorial! THANKS!

  11. says

    So…. WordPress website. NOT a blog. Sell products. THIS DOESNT WORK.

    It would be nice if you posted on your article title “this is for ARTICLE RICH PINS NOT PRODUCT RICH PINS”.

    You know how HARD it is to figure out how to do product rich pins? It is crazy. Every blog article like this one tells me how to do it for articles.

    But I cannot figure out how to get the meta data into the Yoast plugin header. The open graph box is checked in the social media area. And then I go to a product page to verify and nope…. missing information. WHAT information am I missing? WHERE do I find that information?

    VERY Frustrating.

    • says

      Rebecca, I’m also trying to install rich pins for products on my site. While the Yoast plugin apparently only works for the article ones (it defaults to naming the pin “an article” and Pinterest rejected it since it obviously looked like a product), there are other plugins that ask you what type of post (movie rich pin, product rich pin, recipe rich pin, etc). The one I installed was ABG Rich Pins. I’m still waiting to be approved by Pinterest but I’m very hopeful! I hope that helps you too!

  12. says

    I am eternally greatfull !! Thank you, I have been trying to figure out how to do this for awhile and had given up. I already had the Yoast plugin and it was easy. I don’t why the pinterest directions were confusing for me. Great site and information you have here !
    ~ Stacey :)


  1. […] 5. Become Rich Pin verified on Pinterest. What does this mean? A rich pin is a new feature available for Businesses on Pinterest. If your account is not set up as a business on Pinterest, here’s how to convert it or register. A rich pin is the pins you see on Pinterest that show in bold the name of the website below the picture and above the description. They really catch the eye on the feed page and help reinforce your brand. Here’s a great tutorial on how to apply for the Rich Pin Feature. […]

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